Why Google Plus + is Important
Google + is more important than many realize for the success of online marketing efforts.
Here’s why Google + is so important.
For search engine optimization (SEO), Google plus is one of the most important ranking factors, according to the Search Metrics 2013 Rankings Report. Google plus ranks as the highest SEO factor:
Every public post on Google Plus is indexed!
Google Plus is DIFFERENT, than Facebook, Twitter, and other social media sites. Interactions with circles are set up differently.
Google Plus allows you to manage the people in your circles, and to target your posts to different audiences.
Google Plus is intended to be a hub of Google-related services and activities.
Google Plus has powerful search functionality (use the search bar) – and accepts hashtags too.
Google Plus allows more content creation flexibility. The photo editor can tag and brand your photos (which are also indexed), and the editor allows for font variations (bold etc.)
Google Plus is a suite of interactive tools, such as Hangouts and You Tube recommendations.
See these posts for more information:
- Four Reasons Marketers Need to Embrace Google +
- Google Plus for Business – The Google Plus Features you Should Know (from Hootsuite)
- What is Google+ Really All About?
- Why Google+ is Key to Your Semantic Web Marketing, in Social Media Today (22 Aug 2013)
- Google+ Success: What Your Business Needs to Know About Google+, a Podcast from Social Media Examiner (Dec 27, 2013)
Google Plus How Tos
- How to Optimize Google Plus Business Page – A Best Practices Guide (July 2013)
- Complete User Guide: Google Plus Pages for business and brands – Martin Shervington, Feb. 15, 2013
- A Five-Item To-Do List to Get Started on Your Google Plus Page – How to be active on Google+. Also see Ryan Hanley’s Google+ Post
- Optimizing Your Google Plus Profile
- Best Google+ Plugins for Your WordPress Website (July 2013 post!)
- Top 30 Google Plugins for WordPress (Aug. 2012)
- 10 Simple Tricks to Take Advantage of Google+ for SEO
- Ultimate Guide to Google Authorship (July 2013)
- A Google Plus search engine – search public content and profiles
Leave a Reply
Want to join the discussion?Feel free to contribute!