A Guest Post by Ashley Dear
Facebook can be a great tool for finding and connecting with your target audience. I get requests for advice for particular social media sites and each one has its own strategies. It’s true that if you “pay to play,” you will gain Facebook likes and followers using Facebook ads. The good news is your can still gain social influence without paying for it. Here are my top five tips for gaining Facebook likes without feeding the beast.
1. Create Relevant Content
Creating a business Facebook page is a great way to position yourself as an authority in your field and captivate your readers’ attention. Consider topics that focus on relevant keywords and relate back to your website or business. Your page gives your site a voice, so let your business’ personality shine through. For example if you are marketing a local hotel, post content about the surrounding area and fun things for the guest to do.
2. Add Hashtags
You can also add hashtags (#vacation #dream #summer) throughout your posts to reach more people, and help visitors search for relevant content. Hashtags help aggregate relevant content on the search feed of Facebook. But weary of overusing hashtags because it will start to look impersonal. #winning
3. Get Personal
The users that are most engaged with Facebook are those that are natural brand ambassadors. They like your product or business already, so cater your messaging to them and they will be more likely to share your posts and gain new followers. Find new brand ambassadors by joining Facebook groups that relate to your business.
4. Use Your Email List
If you have an email list, create a email blast that links back to your business Facebook page. Create an incentive for them to like your page and you will see an increase in engagement and likes.
5. Add a Video Facebook Cover
Choose a great image to feature in your post or add a video for extra engagement. The image or video should grab the readers attention. You can use this space to promote a current special or to highlight one of the features of your business. See an example here: https://www.facebook.com/FriscoLodge
About the Author
Ashley is on a mission to help High Country Colorado businesses thrive online. She has over 10 years of experience in the digital marketing field and was raised on technology. She says, “ Trust is the currency of the mountains. Let’s have coffee and discuss your business needs!”
See more about Ashley at AshleyDear.com.
Ashley is a High Peaks Media Business Partner