Entries by High Peaks Media

Managing your WordPress Website in 2019

There was a time, when websites were static and more stable, and the internet was safer and more forgiving. That time is over! Websites are now built on dynamic and constantly evolving platforms that integrate with a wide variety of online services, for example that monitor and protect from hacking and malware attacks, generate and […]

How to Ask Customers for Help: Get Feedback and Reviews (!) using a Google Forms Survey

Hey business owners — when a customer or client leaves your establishment, do you follow up with a request for feedback and reviews? Or do you find asking for help difficult and awkward? Well, here is an effective and painless (!) way to ask for help using a quick online survey to gather feedback about […]

Scrolling Panoramas for Your Website

Use your cursor or scroll with the controls at lower left. Have fun! Mountain Man Outdoor Store, Nederland Image taken with Google Street View App on an iphone; JPG downloaded from Google photos Plugin: 360 Panoramic Image Viewer Note that panoramas taken with Google Street View require that the camera is horizontal, and in the […]

The Future of Google Search Results and WordPress SEO

Google Search Engine Result Pages (SERPs) Google Search results are increasingly varied, appearing for example as ‘rich snippets’ of information extracted from websites, news, shopping options, related searches, and detailed data about local businesses (menus, reservations, etc.). For example, the search engine result page (SERP) for the query “France” (below) shows News items (Top Stories), […]

My Business is New, What do I Do? The Foundations of Online Marketing

You have just started your business, and you want to establish your online presence. Where do you start? In this post, I describe the foundations of your online presence. There is nothing glorious here – it’s all nitty gritty business stuff, and of utmost importance. You should Purchase a domain name Select an appropriate business […]

Online Marketing for Therapists

This post offers online marketing strategies for massage and health therapists. It is geared towards independent practitioners and smaller practices, although the concepts apply broadly. Many people find online marketing overwhelming, but don’t worry, not many people don’t find it so! Start with the low-hanging fruit (items that are simple, important, inexpensive, or you can […]

Google Business and Map Listings

Service vs. Storefront Business on Google Maps Google distinguishes between businesses with a storefront (e.g. retail and restaurants) and those that offer services off-site at a client’s location (e.g., builders and general contractors). Importantly, these types of businesses (storefront vs. service) show up differently on Google Maps. Businesses with a storefront show up as an […]