Hubspot is offering a free eBook, “8 Google Tools to Improve Your Marketing Effectiveness“.The tools include: Google Adwords Google Docs Google Keyword Tool Google Alerts Google News Google Reader Google Places Google + Hubspot is the inbound marketing hub – it’s worth checking out their site, as they provide a wealth of information and tools […]
The Direct Marketing Association’s Guidelines for Ethical Business Practice contains sections on all aspects of ethical marketing, including digital marketing. It’s worth a look, …. Joel Comm also contributed an excellent post on the Standards for Ethical Internet Marketing – it’s a 12 point manifesto of internet marketing best practices. I like it!
The new paradigm is, "Don't Sell … Teach". It's hard to grasp, and even harder to embrace, but this is what's happening in the online marketing world. Check out this blog post from the Copyblogger, Don't Sell … Teach, and the follow-up, Two Types of Tutorial Marketing.
… if it’s done with the right intentions, right motivations, and with care, then yes! An ebook by Social Karma Media highlights the essential features of ethical social media marketing, as doing business with the following four points in mind: The benefits your customers receive The value that your customers perceive The results that your […]
Hubspot’s 101 marketing quotes is a great collection. Check ’em out: 101 Awesome Marketing Quotes View more presentations from HubSpot Internet Marketing
What is the number one rule of content marketing? "Put yourself in the shoes of the audience the content is targeted to. Is it important to them? Is it useful? And once that has been established – make sure it's interesting. If it isn't, you'll have to move mountains to get them to take time […]
Email list development for a restaurant or local venue has something going for it – face to face contact with customers, and the ability to ask for email addresses on a placard or other physical sign-up form. But here’s the rub. I tried importing the email addresses into an Aweber email list, and, because the […]
This organization/business, ColoradoTown.com, is an example of great internet marketing – the site has an extensive network of back links pointing to it, and the site itself provides an extensive library of great content. The tag line, “Colorado Town Community Information”, is a reflection of the site’s intent – it includes business listings, news stories, […]