Blogs serve many functions. They provide updates about products and services, they add relevant content to your website, and they boost your rankings in search engine results. Blog posts also provide excellent material for email broadcasts and posts on social media pages.
Statistics show that businesses that post often also attract more customers. Blogs make your site more compelling to customers and clients, and the fresh content drives traffic to your site.
Content marketing is most effective when you identify all possible keywords (and keyword phrases) that a potential customer might search for, and then use those keywords in your posts.
Use tools such as the Ubersuggest Keyword Selection Tool, the Google Adwords Keyword Tool, Market Samurai, Ad Intelligence, Keyword Spy, SEMrush, and Keyword Discovery for generating a keyword list.
Also see Search Engine Optimization on this site.
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