Pay per click

Custom Audience crGoogle and Facebook are the two most powerful and commonly used pay-per-click or pay-per-view advertising platforms. Google ads are generally queued to search terms, whereas Facebook can be tailored to specific audiences with specific likes, localities, etc.

Please watch for more information coming soon on this page. Here is a post on Facebook graph search and advertising opportunities.

Image credit: “Twitter TT” by Fobos92Own work. Licensed under CC BY-SA 3.0 via Wikimedia Commons.

Posts on PPC Advertising

How Much Should You Spend on Internet Marketing? Many small business owners would like to know: How much should I spend on internet marketing, as compared to other forms of marketing (print media, etc.)? Fortunately, surveys have been conducted to ...

Power of Facebook Graph Search and Targeted Advertising facebook searchFacebook graph search is an incredibly ‘smart’ and powerful search tool, that identifies people based on their interests, location, workplace, and many other features. The three videos below, created in ...

Custom Facebook Website Audiences Pay per clickCreate a Custom Facebook Audience for your Website! The audience consists of visitors to your website who are also on Facebook – this audience is set up so that you can target these ...

Facebook Ads Keyword Tool Facebook Ads Keyword ToolIf you are targeting Facebook audiences in your Facebook ads, this little tool by Wilco de Kreij is well worth a try. The tool will instantly identify relevant Facebook pages, ...

A Custom Audience has Visited Your Website: Re-Target Them Your Custom Audience Re-TargetedA unique Custom Audience has visited your website and you know who they are – Re-Target them – Display an Online Ad Re-targeting puts your business in front of an audience ...

Office Productivity Software for Nonprofits – Amazing Deals! Nonprofit organizations have access to numerous software applications and services, at greatly reduced or no cost. These include: Software applications, such as Microsoft Office (Word, Excel, Power Point, etc.) Business email accounts, ...

Outsourcing Tips, from James Wedmore James Wedmore has created a brilliant 5-video You Tube series, outlining the basics of outsourcing. Here’s the first (the others should pre-load): What to outsource? What bogs you down. What you should be ...