SEO targeting

SEO targetingSearch engine optimization requires optimizing” your site to contain keywords that a potential customer would use to find you. However, your site must also rank for those keywords, so that it appears near the top of search result pages.

In short, your website should be  search engine optimized to:

(1) Contain keywords that are commonly searched for (high traffic volume), but also represent a distinctive market niche (low competition).

(2) Receive a high page ranking (PR) by the search engines, in comparison with competitors’ sites. Page ranking depends on factors such as age of the site, the numbers of high-quality backlinks to the site, and site performance. See the post, How Your Website is Ranked and Positioned by Search Engines for more info on page ranking.

At High Peaks Media, we conduct keyword research to determine the keywords that are most searched for by your target audience, and then add those keywords to your site in a way that optimizes search engine results. Also see Blogging and Content Marketing.

See the Definitive Search Metrics 2013 Ranking Factors Guide – Click Here

Image credit: Image by OpenClips, License: CC0 Public Domain / FAQ,Free for commercial use / No attribution required

Posts on Search Engine Optimization (SEO)

Social Media Versus Search Engine Marketing – Which is Better? social vs searchMDG’s article and infographic captures the strengths of both social media and search engine marketing. The conclusion: While each has its strengths, the two used together are exponentially more powerful than either ...

8 Ways to Improve Your Website Ranking and Position in Search Results page rankIn a recent post, we explored a variety of tools that test page rank and the position of a website on search result pages (See How your Website is Ranked ...

Website Design for Search Engine Optimization Ranking FactorsTo optimize website design for search engine results, (1) Identify ranking factors that are currently important in search engine algorithms (e.g., see Search Metrics 2013 Rankings Report), and (2) Test your website (or ...

5 Questions You Must Ask Your Customers Manta.com just published a great post with 5 questions you must ask your customers – knowing your customer base is critical to successful marketing, and most of us don’t do ...

Website Performance and Optimization Tools Several excellent website performance and optimization tools are available. GTmetrix.com provides a comprehensive performance tool. Google Page Speed Tools: Analysis and Optimization. The ET post How to Improve your Google Page Speed ...

Google Business and Map Listings Service vs. Storefront Business on Google Maps Google distinguishes between businesses with a storefront (e.g. retail and restaurants) and those that offer services off-site at a client’s location (e.g., builders and ...

25 Ways to Drive Traffic to Your Website website trafficEvery so often a fantastic resource catches my eye, and this is one of them. Image media partners has posted a comprehensive list of strategies to drive traffic to you ...

The Ubersuggest Keyword Selection Tool ubersuggestUbersuggest gives you long tail keywords based on real user inquiries. It’s a great SEO tool; use it to revise the text on your website, in conjunction with Google Analytics ...

Internet Marketing in Nederland, Colorado Internet MarketingHigh Peaks Media is an internet marketing business with offices near Nederland, Colorado. Interestingly, High Peaks Media does not appear very close to the top of search results for ‘internet marketing Nederland ...

Online Marketing for Therapists Online Marketing Massage Health Professionals This post offers online marketing strategies for massage and health therapists. It is geared towards independent practitioners and smaller practices, although the concepts apply broadly. Many people find online marketing overwhelming, ...