SEO targeting

SEO targetingSearch engine optimization requires optimizing” your site to contain keywords that a potential customer would use to find you. However, your site must also rank for those keywords, so that it appears near the top of search result pages.

In short, your website should be  search engine optimized to:

(1) Contain keywords that are commonly searched for (high traffic volume), but also represent a distinctive market niche (low competition).

(2) Receive a high page ranking (PR) by the search engines, in comparison with competitors’ sites. Page ranking depends on factors such as age of the site, the numbers of high-quality backlinks to the site, and site performance. See the post, How Your Website is Ranked and Positioned by Search Engines for more info on page ranking.

At High Peaks Media, we conduct keyword research to determine the keywords that are most searched for by your target audience, and then add those keywords to your site in a way that optimizes search engine results. Also see Blogging and Content Marketing.

See the Definitive Search Metrics 2013 Ranking Factors Guide – Click Here

Image credit: Image by OpenClips, License: CC0 Public Domain / FAQ,Free for commercial use / No attribution required

Posts on Search Engine Optimization (SEO)

Webmaster Tools on Google and Bing Webmaster Tools on Google and BingWebmaster Tools are key for verification of your site with the various search engines. Here’s how, or let us help you. Google Webmaster Tools At Google Webmaster Tools (click here), you must first ...

Internet Marketing in Nederland, Colorado Internet Marketing in Nederland, ColoradoHigh Peaks Media is an internet marketing business with offices near Nederland, Colorado. Interestingly, High Peaks Media does not appear very close to the top of search results for ‘internet marketing Nederland ...

The FAQ Page on Your Website and Why You Should Have One The FAQ Page on Your Website and Why You Should Have OneThe FAQ Page on Your Website and Why You Should Have One

Social Media Versus Search Engine Marketing – Which is Better? Social Media Versus Search Engine Marketing - Which is Better?MDG’s article and infographic captures the strengths of both social media and search engine marketing. The conclusion: While each has its strengths, the two used together are exponentially more powerful than either ...

8 Ways to Improve Your Website Ranking and Position in Search Results 8 Ways to Improve Your Website Ranking and Position in Search ResultsIn a recent post, we explored a variety of tools that test page rank and the position of a website on search result pages (See How your Website is Ranked ...

25 Ways to Drive Traffic to Your Website 25 Ways to Drive Traffic to Your WebsiteEvery so often a fantastic resource catches my eye, and this is one of them. Image media partners has posted a comprehensive list of strategies to drive traffic to you ...

The Ubersuggest Keyword Selection Tool The Ubersuggest Keyword Selection ToolUbersuggest gives you long tail keywords based on real user inquiries. It’s a great SEO tool; use it to revise the text on your website, in conjunction with Google Analytics ...

Google Business and Map Listings Google Business and Map ListingsService vs. Storefront Business on Google Maps Google distinguishes between businesses with a storefront (e.g. retail and restaurants) and those that offer services off-site at a client’s location (e.g., builders and ...

Grade Your Blog, or Website! Grade Your Blog, or Website!Grade your blog or website with Hubspot’s BlogGrader. Your site is graded on a 0-100 point scale, with an itemized list of strong points and weak points. Try it: here: http://bloggrader.com/                

The Future of Google Search Results and WordPress SEO The Future of Google Search Results and Wordpress SEOGoogle Search Engine Result Pages (SERPs) Google Search results are increasingly varied, appearing for example as ‘rich snippets’ of information extracted from websites, news, shopping options, related searches, and detailed data ...