Is Social Media Ethical?

… if it’s done with the right intentions, right motivations, and with care, then yes!

An ebook by Social Karma Media highlights the essential features of ethical social media marketing, as doing business with the following four points in mind:

1. The benefits your customers receive
2. The value that your customers perceive
3. The results that your customers achieve
4. The solutions that you can provide

This is a changing world. Marketing is not about deception, or subliminal coercian. It’s about delivering great content, with great value, and earning your customers’ attention. That’s great stuff!

Related Pages and Posts on External Sites

Social Media Guidelines, from the NPR Ethics Handbook

Ethics and Social Media: Where Should you Draw the Line? from Mashable

Ethical or Out of Line? from the Inbound Marketing Agents

Image credit: By Orietta.sberla (Own work) [CC BY-SA 3.0], via Wikimedia Commons