Social Media Versus Search Engine Marketing – Which is Better?

MDG’s article and infographic captures the strengths of both social media and search engine marketing. The conclusion:

While each has its strengths, the two used together are exponentially more powerful than either used on its own.

The main points:

• lead generation is better achieved through the high-visibility, low-cost methods of search marketing
• social media is superior for building brand awareness
• twice as many consumers rely on search engines for maximizing the visibility of local businesses
• marketers prefer social media over search marketing when the goal is interactivity

The infographic (link to original post):

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