If your website attracts customers using keywords and content (most do), and if customers are looking for information on your website (most are), then your website should include a Frequently Asked Questions (FAQ) page. It’s that simple.
The FAQ page is commonly overlooked and missing on many websites — as of this writing, there is no FAQ page on this website! But, the FAQ page is a powerful SEO tool, and the answers on the FAQ page will likely help your customers. FAQ pages usually use an accordian-style format to give answers to questions, as below:
Answers to our customers’ questions are already on our website. Why should we duplicate content?
First, duplicating your content means that search engines will be more likely to rank that information as important. For example, search engines will see the same content on multiple pages, and your website will rank higher for that information. Second, customers find information in different ways, and some people gravitate to an FAQ page for info.
Is an FAQ page recommended by SEO authorities?
Yes, absolutely. In fact, this post was prompted by a post on Bright Local, a leading authority on Local SEO, subtitled Boost Rankings with Local Content. An FAQ page is recommended for adding local SEO content to a website.
Which questions should I add to the FAQ page?
As a business owner or employee, you probably know the most important questions and answers to include on the FAQ page. You can also ask associates, and even customers, for help. An excellent resource that might help is Consumer Insight for PR in the Age of Google – it gives tons of FAQ ideas for common industries.
Why are your sharing this information?
To help my clients and any others who might be promoting their businesses online. Contact us for more info.