5 Analytics Mistakes Small Business Owners Should Avoid

Web Marketing Today posted an excellent list of the 5 Analytics Mistakes Small Business Owners Make (and How to Avoid Them). Here are the points, but please see the post for more information.

Mistake 1. Counting Your Own Visits towards Marketing KPIs

Mistake 2. Not Using Advanced Segments to Separate Branded vs. Non-Branded Keywords

Mistake 3. Relying on Lazy Dashboard Metrics. Ditch the dashboard for Custom Reports

Mistake 4. Not Tracking Overall Social Media Engagement and Outcomes

Mistake 5. Not Keeping up to Date with Unusual Traffic and Conversion Patterns