Entries by High Peaks Media

Subdomains, Subdirectories, Redirects, Subpages, and Parked Domains

/by

URLs for a subdomain look like this: http://subdomain.maindomain.com. Often, the subdomain is a separate website installed on the hosting panel of the main domain. For example, the primary website of the business Himalayan Connections is http://himalayanconnections.org, but a separate website for a specific program is installed on the subdomain http://gapyear.himalayanconnections.org. This domain structure identifies the two websites and programs […]

WordPress Plugin ‘Newsletter’ Offers Powerful Low-Cost Email-List Service

/by

The WordPress plugin ‘Newsletter‘ offers low-cost and powerful email list services for businesses. We are currently using the Newsletter on several sites, for the following reasons: Newsletter offers complete control over the list; you may import email addresses at your discretion, and easily segment the list. The email composer pulls in a list of post […]

Invoice Dude – An Online Invoice System

/by

Invoice Dude (invoicedude.com) is an online invoicing system with many desirable features – I use the system for my own billing, and I have set it up for clients. I started using it several years ago to get my business up and running, and I’ve found no reason to switch! The Features I Like: It’s FREE Paypal integration On-demand PDF and client […]

Password Protect a Page or a Post on your WordPress Site

/by

WordPress has a built-in password-protect feature on every post and page. In the Publish options (upper right), select Visibility > Edit > Password protected, and voila, it’s done! Some useful plugins that support password protection include: Custom Password Protected Text plugin gives the ability to add text to a password-protected page, providing for example instructions or an […]

How to Optimize Blog Posts for Social Media Sharing

/by

The 7 Ways to Optimize Content for Social Media Sharing from Hubspot is a must read for anyone sharing their website content on social media sites. The tips provide short, concise, and powerful advice … don't miss this one. 7 Ways to Optimize Content for Social Media Sharing

How to Be an Expert using Google Alerts

/by

‘Google Alerts’ is a super way to build, maintain, and promote your knowledge base in your niche field. The alerts keep you abreast of what’s happening in your field, and provide material to blog to others. The material can be Reposted to Facebook or tweeted, Pinterested, etc., “as is”, if it is of potential interest […]

Free eBook Cover Creators

/by

My eCover Maker is the rave – it’s quite nice, but the free version is limited to a few templates and you cannot upload your own image. 3D Package Online – generate your own 3D covers using your own images – this is nice! Simple, and easy to use; the image to the right shows […]

How to Calculate the Return on an Investment (ROI)

/by

Returns on marketing investments must exceed expenditures. Return on investment (ROI) can be calculated from the average cost of marketing compared with estimates of revenue generated from new and repeat customers and sales. Typical internet marketing expenses include (see Prices) Capital expenditures, e.g. for website development (average lifetime, ~3 years) Maintenance and management costs (hosting […]