The Ubersuggest Keyword Selection Tool
Ubersuggest gives you long tail keywords based on real user inquiries. It’s a great SEO tool; use it to revise the text on your website, in conjunction with Google Analytics tools.
Author Archive for: High Peaks Media
Entries by High Peaks Media
How to Keep Sensitive Data Secure
2017 UPDATE: TrueCrypt, mentioned below, is no longer recommended. See alternatives to TrueCrypt. Do you have sensitive information on your computer? Information that you don’t want anyone to see or have access to? Some options: Word and Excel files can be password protected. Select the Microsoft Office button, point to Prepare, select Encryption. For better […]
How to Create Facebook Tabs
Here are a few easy-to-use applications for creating Facebook tabs, such as the tabs below that I created for the Hotel Pomra Facebook page. To see all the tabs, you must select the drop-down arrow: The Photos tab is fixed and can’t be moved. The Events tab is active when you add an event in […]
How to Schedule your Facebook Posts Ahead of Time
This post is superceded by Posting and Scheduling Updates to Facebook, Twitter, and Google Plus. Happy posting! Schedule your Facebook posts ahead of time! Spread the wealth Post at optimal times during the day Set aside dedicated Facebook time Hootsuite offers a free subscription to their social media scheduling software. It is effective, and easy […]
Facebook Marketing – The Ultimate Cheat Sheet
Is Facebook a part of your marketing strategy? If so, don’t miss this resource, The Ultimate Facebook Marketing Cheat Sheet, by Hubspot. The guide covers everything from Setting up a Facebook acccount Posting strategies Creating custom page tabs Connecting to your other social channels Polls and calls to action Customization and post scheduling Understanding Insights […]
Google Places Category Tool by Blumenthals
A well kept secret for identifying the appropriate categories for your Google places listing: http://blumenthals.com/index.php?Google_LBC_Categories Thank you Blumenthals! Also see the Moz category list: https://moz.com/local/categories
Infected with a Virus? Need Basic (Free) Virus Protection?
[For PCs only – they say Macs are immune already!] Is your system infected? Boot into “Safe Mode with Networking” by holding F8 before you see the Windows loading screen. Download CCleaner; Analyze, and clean (this clears the crud). Download Malwarebytes, install, run updates, and run a full scan. How to Keep Your Computer Virus Free […]
Social Media Versus Search Engine Marketing – Which is Better?
MDG’s article and infographic captures the strengths of both social media and search engine marketing. The conclusion: While each has its strengths, the two used together are exponentially more powerful than either used on its own. The main points: lead generation is better achieved through the high-visibility, low-cost methods of search marketing social media is superior […]
What Makes a Website Aesthetically Pleasing?
“When people rate a site as aesthetically pleasing they are responding to two main factors: that it is orderly, and that it is just a little bit unique: Lavie & Tractinsky, Assessing dimensions of perceived visual aesthetics of web sites. Intl Journal of Human-Computer Studies. 60 (2004) 269-298.” Thank you to Susan Weinschenk, the “Brain Lady” […]