[jbox color=’red’]Please Note: TabPress has been Discontinued and is no longer available.[/jbox] For businesses using Facebook, consider TabPress for creating a Welcome tab on your Facebook homepage. Most Facebook tabs require that you create a Facebook Developer’s Application, and these generally require an SSL certificate and a dedicated IP address (anywhere from $45 on up). […]
Are you up to date with the various Facebook social networking tools? Check Hubspot’s “Ultimate Guide to Marketing with Facebook’s Social Plugins” — you will find information on: Like Buttons Send Buttons Comment Boxes Activity Feeds Recommendation Plugins Like Boxes Subscribe Buttons Registration Plugins Login Buttons Facepile Plugins Live Streams There’s a lot to keep […]
Hubspot has published a concise guide to the analytics that really matter. These include: Unique Visitors New vs. Repeat Visitors Traffic Sources Referring URLs Most/Least Popular Pages Indexed Pages Landing Page Conversion Rates Bounce Rate Check out this post at: http://blog.hubspot.com/blog/tabid/6307/bid/30303/the-only-metrics-you-need-to-optimize-website-performance?source=Blog_Email_[The%20Only%20Metrics%20You]
NOTE: Please see the more current post, Using Updraft Plus to Backup WordPress Websites; this post is now out of date. I use several plugins to backup WordPress sites: WP DB Backup, and Automatic WordPress Backup, and Online Backup for WordPress. I usually run these in tandem, as scheduled automated backups, or as intermittent backups, […]
Here are two 'must read' blog posts about how local businesses can focus their online marketing efforts. Don Campbell gives an excellent overview, a 'must-do' list for local businesses just starting out with internet marketing. I highly recommend his 10 Steps to Free Website Traffic, a download at http://expand2web.com (see the sign-up in the side […]
Reasons to Guard Your Email Address There are good reasons to guard your email address! Is your reason on this list? I will be spammed! Yes, it’s possible, and it does happen. Look for email privacy statements
[jbox color=”red”]The information on this page is obsolete. See the more recent page, See How Your Website is Ranked by Search Engines.[/jbox] Grade your blog or website with Hubspot’s BlogGrader. Your site is graded on a 0-100 point scale, with an itemized list of strong points and weak points. Try it: here: http://bloggrader.com/ […]
eMW adopts and encourages the Better Business Bureau’s 8 Standards for Trust, which are (verbatim): Build Trust – Establish and maintain a positive track record in the marketplace. Advertise Honestly – Adhere to established standards of advertising and selling. Tell the Truth – Honestly represent products and services, including clear and adequate disclosures of all material […]
Here is a list of plugins currently active on this site. The list is generated with the WP List Plugins plugin for WordPress. [pluginlist show=”active”]
Web Marketing Today posted an excellent list of the 5 Analytics Mistakes Small Business Owners Make (and How to Avoid Them). Here are the points, but please see the post for more information. Mistake 1. Counting Your Own Visits towards Marketing KPIs Mistake 2. Not Using Advanced Segments to Separate Branded vs. Non-Branded Keywords Mistake […]