Power of Facebook Graph Search and Targeted Advertising

Facebook graph search is an incredibly ‘smart’ and powerful search tool, that identifies people based on their interests, location, workplace, and many other features. The three videos below, created in mid-2013 and posted by Wilco de Kriej, give insights into the powerful features of graph search and it’s use in marketing.

In addition, these features can be used to target an audience using Facebook ads, so that ads are shown to the people that might find a product or service useful. Moreover, a Facebook user ID scraper (a Chrome extension), can ‘scrape’ the user IDs from a graph search; these user IDs can then be used in a Facebook advertising campaign to target a specific group of individuals: Facebook user ID scraper.

NOTE: You will need to decide for yourself how and in what circumstances to use a Facebook user ID scraper — some may consider that use of this information is an abuse of privacy; intention is key.

Facebook Graph Search:

Facebook Advertising

More on Facebook marketing

Image Credit: Image by Geralt, on Pixabay, License: CC0 Public Domain (Free for commercial use / No attribution required).