Google Analytics provides some key information about visitor behavior to your website. This includes: Where your visitors are from – are they local, regional, national, or international visitors? What keywords did your visitors use to find your site? What pages are the most popular on your site? What information are visitors searching for? Platform. How […]
Manta.com just published a great post with 5 questions you must ask your customers – knowing your customer base is critical to successful marketing, and most of us don’t do it! Surveys are a great way to get to know what works. The questions in Manta’s survey are:
Every so often a fantastic resource catches my eye, and this is one of them. Image media partners has posted a comprehensive list of strategies to drive traffic to you site, at 25 Ways to Drive Traffic to Your Website. It includes individual sections on
Here’s a good tip for finding local blogs and directories. Simply search Google for “your state” + “Blogs” or “News” or “Directory” “your city” + “Blogs” or “News” or “Directory” “your zip code” + “Blogs” or “News” or “Directory” This will land you opportunities for participation in local forums, or for getting your business listed […]
You've likely noticed that some blogs show the entire content of their posts, while others show only the first part of the content, and include a link to "read more". Which format should you use? Here is a good post on the subject, listing the pros and cons of each: Full Posts vs. Partial Posts […]
Every business should claim their Google Places listing. It's free, and it's how you appear on Google maps, with all your important business information – location, hours of business, etc. So how does it work? Go the Google Places Support page to get started. Here's what to expect: You should become familiar with the basic […]
A survey of the top 20 categories in the top 20 US cities came up with this list of the top 10 review sites for local listings: Yelp CitySearch InsiderPages Yahoo Local DealerRater JudysBook TripAdvisor Edmunds Zagat.com OpenTable (This information is from Optimizing Your Google Places Listing, from the SEM blog.) Hubspot published their top […]
The 21 Shoestring Marketing Secrets from Manta is a handy reference for small business owners. What’s required? A relatively small Budget, Commitment, Patience, Branding, Consistency, Visibility, Customer-Focus, Quality, strong Relationships, Automation, Tracking … and more (this is a selection). See the Manta post for more details. It’s useful! (Note: this post is no longer available.)
Hubspot has contributed perhaps more than any other organization to the development of Inbound Marketing concepts. So, here are a couple of their most important posts on the subject: Inbound Marketing vs. Outbound Marketing, posted in Nov, 2007, with a 64-page slide set available for download (see below) Inbound Marketing &the Next Phase of Marketing […]
If you're active on Facebook, then this post from Hubspot is a must see: http://blog.hubspot.com/blog/tabid/6307/bid/24422/the-ultimate-facebook-marketing-cheat-sheet?source=Blog_Email_[The%20Ultimate%20Faceboo]