I post techie stuff on Twitter, and share with potential customers on Facebook, but Google+ is where I engage in conversations. Here are some tips to get engaged on Google+. First a couple of videos from Ryan Hanley, on How to Properly share the five “elements that make up a great Google Plus post”: (1) […]
Facebook graph search is an incredibly ‘smart’ and powerful search tool, that identifies people based on their interests, location, workplace, and many other features. The three videos below, created in mid-2013 and posted by Wilco de Kriej, give insights into the powerful features of graph search and it’s use in marketing. In addition, these features […]
If you spend a lot of time watching videos, especially training and informational videos, you might consider Enounce, software that allows you to change the video playback speed. Enounce can save you hours when watching Flash and HTML5 videos (such as those on You Tube and Vimeo). You can fast forward (but still listen) to […]
My search for drag-and-drop digital note cards to organize a collection of thoughts and ideas was more tedious than I expected, so I thought I’d share what I found, using Amazon Storybuilder, Trello, Workflowy, and Evernotes – these are cloud-based solutions (although Workflowy and Evernote have iOS/desktop versions). Here’s a summary, and then I’ll follow […]
Cookies are the little snippets installed on the back-end of your browser to record your dealings on the internet. They play many roles, some beneficial, some rather harmless, and some downright pernicious! On the positive side, cookies allow sites you trust to keep you logged in between browser launches, or to keep your shopping cart […]
James Wedmore has created a brilliant 5-video You Tube series, outlining the basics of outsourcing. Here’s the first (the others should pre-load): What to outsource? What bogs you down. What you should be doing but your aren’t. Where to find Outsourcers? Odesk.com – (percentage) post a job eLance.com – (percentage) post a job Fiverr.com – […]
For hourly pricing (see Pricing), I now use Toggl and the Toggl Desktop application (see other options at the end of this post). What I like about Toggl: tracks individual clients and specific projects, and provides extensive reports syncs across multiple computers; works offline, and syncs to your account when you are back online has a smartphone app […]
The internet has completely changed the way businesses do marketing. In the information age, traditional “outbound” marketing has been replaced by “inbound” marketing strategies. The difference? “In traditional marketing (outbound marketing), companies focus on finding customers. They use techniques that are poorly targeted and that interrupt people. They use cold-calling, print advertising, T.V. advertising, junk […]
Try the following tips to find an application suited to your needs. These tips apply specifically to Google searches, but may work with other search engines also. See Google Inside Search Basics for helpful hints. 1. Try Exact Phrases Search Queries Use common sense phrases enclosed in quotations to obtain exact results. 2. Append […]
Here are some tips on how to set up scheduled or recurring email reminders that help clients/customers remember necessary appointments, service calls, check-ups, etc. Providing reminders is good business practice when clients/customers require periodic service, for example dental, vehicle, heating, and septic system service calls. Here are a few low-cost low-overhead solutions. Please comment if […]