Search engine optimization requires “optimizing” your site to contain keywords that a potential customer would use to find you. However, your site must also rank for those keywords, so that it appears near the top of search result pages.
In short, your website should be search engine optimized to:
(1) Contain keywords that are commonly searched for (high traffic volume), but also represent a distinctive market niche (low competition).
(2) Receive a high page ranking (PR) by the search engines, in comparison with competitors’ sites. Page ranking depends on factors such as age of the site, the numbers of high-quality backlinks to the site, and site performance. See the post, How Your Website is Ranked and Positioned by Search Engines for more info on page ranking.
At High Peaks Media, we conduct keyword research to determine the keywords that are most searched for by your target audience, and then add those keywords to your site in a way that optimizes search engine results. Also see Blogging and Content Marketing.
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